Marketing – Articles

 Funnel Basics

Introduction to the Sales and Marketing Machine

Marketing & Sales Methodology + very detailed example process maps to help identify actions that can be taken to overcome blockages. 

How to Build a Marketing Funnel That Generates Massive Sales

High level post with short examples of what possible actions can be taken in every stage of the marketing funnel. 


 Marketing Terminology

7 Steps to Defining a Marketing-Qualified Lead (MQL)

Process of how to arrive at a common lead methodology within the company.

Hey Marketing: An Inquiry Is Not A Lead

Short definition of a “lead”, “inquiry” etc to get sales & marketing aligned


 Marketing Metrics

SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters

The Complete Guide to SaaS Marketing Metrics

A Simple Sales Methodology for B2B SaaS Startups


 Website & Landing Pages

10 Types of Landing Page Goals for PPC Campaigns

Breaking down a Conversion driven SaaS Landing Page (Designed to capture more leads)

18 Website Optimisation Mistakes You’re Making (And The Fix)


 Email Marketing

Drip Campaigns Made Simple: A Step by Step Guide

Is your SaaS ready to invest in marketing automation?

B2B Marketing Automation Examples

How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns


 Google Analytics

Google Analytics for SaaS Part I: Setting up Analytics

Der ultimative Leitfaden für die Benutzung von UTM-Parametern


 Ad Design

We Analyzed 612 of the Best Ads: Here Are 9 Things We Learned [DATA]


 Adwords

How SaaS Startups Should Be Using AdWords

Diese Checkliste macht Deine Adwords Landing Page zum Treffer [Download]

Your AdWords Display Network Master Plan [67 Tips For More Conversions]


 Facebook

The Ultimate Guide to Facebook Ads Interest Targeting Research (Advanced Methods Exposed)

9 Step Guide to Creating a Facebook Ads Funnel