Funnel Basics
Introduction to the Sales and Marketing Machine
Marketing & Sales Methodology + very detailed example process maps to help identify actions that can be taken to overcome blockages.
How to Build a Marketing Funnel That Generates Massive Sales
High level post with short examples of what possible actions can be taken in every stage of the marketing funnel.
Marketing Terminology
7 Steps to Defining a Marketing-Qualified Lead (MQL)
Process of how to arrive at a common lead methodology within the company.
Hey Marketing: An Inquiry Is Not A Lead
Short definition of a “lead”, “inquiry” etc to get sales & marketing aligned
Marketing Metrics
SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters
The Complete Guide to SaaS Marketing Metrics
A Simple Sales Methodology for B2B SaaS Startups
Website & Landing Pages
10 Types of Landing Page Goals for PPC Campaigns
Breaking down a Conversion driven SaaS Landing Page (Designed to capture more leads)
18 Website Optimisation Mistakes You’re Making (And The Fix)
Email Marketing
Drip Campaigns Made Simple: A Step by Step Guide
Is your SaaS ready to invest in marketing automation?
B2B Marketing Automation Examples
How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns
Google Analytics
Google Analytics for SaaS Part I: Setting up Analytics
Der ultimative Leitfaden für die Benutzung von UTM-Parametern
Ad Design
We Analyzed 612 of the Best Ads: Here Are 9 Things We Learned [DATA]
Adwords
How SaaS Startups Should Be Using AdWords
Diese Checkliste macht Deine Adwords Landing Page zum Treffer [Download]
Your AdWords Display Network Master Plan [67 Tips For More Conversions]
The Ultimate Guide to Facebook Ads Interest Targeting Research (Advanced Methods Exposed)