- Length: 30 seconds browsing time maximum (again depends a little bit how good the traffic is)
- Conversion Goal: 1 — The page should only have only conversion goal and one conversion goal only!
- CTAs: 3 (Can only speak from my experience)
- Link Structure:
- Use sub URLs for landing pages – Example: www.get.xy.com
- Use sub pages to create variation within a landing page campaign – Example: www.get.xy.com/spring & Example: www.get.xy.com/summer
Last Check before Launch:
- Cookie-Banner correctly displaying?
- SEO Texts & Meta Data set?
- Conversion Goal Settings within LP Tool configured?
- Mobile Version Display – everything responsive?
- In the Footer: Linking to Impressum and Data Privacy?