Landing Page – QA Check List


Building Principles:

  • Length: 30 seconds browsing time maximum (again depends a little bit how good the traffic is)
  • Conversion Goal: 1 — The page should only have only conversion goal and one conversion goal only!
  • CTAs: 3 (Can only speak from my experience)
  • Link Structure: 
    • Use sub URLs for landing pages – Example: www.get.xy.com
    • Use sub pages to create variation within a landing page campaign – Example: www.get.xy.com/spring & Example: www.get.xy.com/summer

Last Check before Launch:

  1. CTA-Linked?
  2. Cookie-Banner correctly displaying?
  3. SEO Texts & Meta Data set?
  4. Conversion Goal Settings within LP Tool configured?
  5. Mobile Version Display – everything responsive?
  6. In the Footer: Linking to Impressum and Data Privacy?