Landing Page – QA Check List

Building Principles:

• Length: 30 seconds browsing time maximum (again depends a little bit how good the traffic is)
• Conversion Goal: 1 — The page should only have only conversion goal and one conversion goal only!
• CTAs: 3 (Can only speak from my experience)
• Link Structure: 
  • Use sub URLs for landing pages – Example: www.get.xy.com
    
  • Use sub pages to create variation within a landing page campaign – Example: www.get.xy.com/spring & Example: www.get.xy.com/summer

Last Check before Launch:

1. CTA-Linked?
2. Cookie-Banner correctly displaying?
3. SEO Texts & Meta Data set?
4. Conversion Goal Settings within LP Tool configured?
5. Mobile Version Display – everything responsive?
6. In the Footer: Linking to Impressum and Data Privacy?